Five palette directions, each drawn from your inspiration doc and the energies it carries. Each slide ahead wears one of the five — the badge in the corner tells you which.
The most Morag Myerscough. Big color blocks. Protest-poster meets children's book.
The most Pip & Pop and Eliasson. Pastel washes punctuated by neon. Fantasy with depth.
The literal answer to your brief: "edgy color, surprising from the name of laughing crone." Dark wisdom anchors; bright joy surprises.
A new direction inspired by your "rejoice in her gifts and her seasons." Leaf greens, raspberry, amber. Earth-rich without being earthy-tone-tired.
The morning-fire and woodsmoke of your narrative. Indigo twilight, ember orange, warm amber. Quietly dramatic, evocative, story-like.
As you read on, each slide is dressed in one palette. Decorative shapes in the sidebars show off each palette's character. Vote at the end.
Foundation work is done. That's a real milestone.
Three things — none of them filing paperwork. All about answering the questions that will shape every visual, every venue, every dollar spent next.
Seven themes, fourteen questions. The "6 concept questions" we had earlier were placeholders — these go deeper.
Word lists, mood references, what feels right and what makes you cringe.
What Anna owns. What Derek owns. What gets parked.
Before colors and logos, the words. These three short lists steer everything visual.
A mood board does what words can't. An hour of pinning teaches us more about your taste than any questionnaire.
anna@laughingcronecollective.comComing out of this session, ownership is clear.
Derek runs the answers through Claude — refines the chosen palette + type, drafts brand statement copy. Anna reacts. We iterate. Then the website build starts.
You've felt each direction across multiple slides. Vote with your gut, not your head.
Laughing Crone Collective · planning deck v3 · May 2026